The Blog
Insights on year-end marketing, data storytelling, and making your brand unforgettable.
Personalization Marketing Statistics: What Consumers Expect in 2026
The key personalization statistics in one place: 71 percent of consumers expect it, 76 percent get frustrated without it, 10 to 15 percent revenue lift, and what happens to brands that ignore it.
Max Kuch
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Year in Review Email: Structure, Examples and Best Practices
How to write a year in review email your customers actually share: subject lines, the five-block structure, personalization depth, send timing and when to upgrade to an interactive wrapped.
Max Kuch
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How to Create a Spotify Wrapped for Your Brand (Step by Step)
The complete playbook for building a wrapped-style year in review for your own brand: which data to use, how to structure the story, share mechanics, timing and what it costs.
Max Kuch
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15 Wrapped Campaign Examples: Brands That Nailed the Year in Review
The best Spotify Wrapped-style campaigns, from Duolingo and Monzo to Steam Replay and Strava, plus what a wrapped looks like for a coffee brand, a gym or a SaaS product.
Max Kuch
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Spotify Wrapped Statistics: Users, Shares and Why It Works
How big is Spotify Wrapped really? Engaged users from 90 million to over 300 million, 630 million shares, a 21 percent download spike and the personalization data behind the format, with sources.
Max Kuch
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