15 Wrapped Campaign Examples: Brands That Nailed the Year in Review

The originals: music and media

Spotify Wrapped

The benchmark. Spotify packages listening minutes, top artists and genre personas into a tappable story with share cards for every slide. The 2025 edition reached more than 300 million engaged users and 630 million shares. If you study one campaign, study how every Wrapped slide is designed to be screenshotted.¹

Apple Music Replay

Apple's answer runs all year: Replay updates monthly and unlocks a full recap in December, with milestones for listening minutes. Its lesson is the opposite of Spotify's: a recap does not have to be a once-a-year event, it can be a product feature with an annual crescendo.²

YouTube Music Recap

YouTube Music generates seasonal recaps every quarter plus a yearly edition with mood and "listening personality" labels. It shows how far you can go with playful pseudo-science: people share the persona, not the number.³

Fintech: money as a story

Monzo's Year in Monzo

The UK neobank shows customers their spending story: top merchants, most-used features and oddly specific stats. Money is sensitive, so Monzo keeps the tone warm and opt-in. It is the best proof that even "boring" transactional data makes a shareable story.⁴

Revolut and the copycat wave

Nearly every major neobank now ships a year-end recap of spending categories and travel. The takeaway for any brand: once one competitor in your category ships a wrapped, the format becomes table stakes within two seasons.

Fitness: sweat equity

Strava's Year in Sport

Strava turns a year of workouts into pride: total distance, elevation, active days and a personal highlight reel. Athletes share these cards unprompted because the recap doubles as proof of work. Best-in-class at making the user the hero.⁵

Peloton's Year in Review

Peloton recaps classes, minutes, streaks and favorite instructors, and mails it right when New Year resolution season starts. Smart timing: the recap is simultaneously a retention play and a re-activation campaign.⁶

Duolingo's Year in Review

Duolingo recaps XP, minutes, lessons and streaks, ranks you against other learners, and pays a small in-app reward for sharing. It is the most aggressive shareability design on this list, and it works.⁷

Gaming: the leaderboard instinct

PlayStation Wrap-Up

Sony's annual Wrap-Up counts hours played, trophies and top genres, and hands out a shareable summary card. Gaming data is inherently competitive, and the campaign leans into it.⁸

Steam Replay

Valve's Steam Replay shows play sessions, achievement counts and monthly patterns for your game library. Notable for its transparency: it launched as a simple stats page and still gets shared millions of times.⁹

Nintendo's Year in Review

Nintendo mails Switch owners a personalized recap of play time and most-played games. The quiet lesson: this one is an email campaign at heart, proving the format does not need an app takeover to work.¹⁰

Tools and platforms

Reddit Recap

Reddit recaps your posts, comments, upvotes and the communities you spent the most time in, wrapped in meme-aware copy. It nails tone: the recap sounds like Reddit, not like a marketing department.¹¹

Grammarly's writing stats

Grammarly sends weekly writing stats and a year-end wrap-up of words checked, vocabulary and productivity streaks. It shows the low-tech end of the spectrum: a data-driven email, no fancy player, still forwarded and screenshotted constantly.¹²

Chess.com's Year in Chess

Chess.com recaps games played, rating changes, favorite openings and puzzle streaks. A niche product with passionate users is the perfect wrapped candidate: the more your users care about their own progress, the better the format performs.¹³

What this looks like for a normal brand

Your brand's wrapped

You do not need 600 million users. A coffee shop knows your order count and favorite drink. A gym knows your visits and personal records. A SaaS tool knows your projects and busiest week. Five to seven numbers, a narrative arc and share cards are enough; that is the entire format.

We build exactly these: tap-through, Spotify-style wrapped experiences for brands, done for you in days. See the live demos in our examples gallery, including a coffee brand, a fitness app and a SaaS product, or read the case studies with the numbers behind them. If you want to build one yourself, start with our step-by-step guide.