Reddit Recap (2021–2025)
The only wrapped campaign that measures your year in bananas. Reddit Recap turns browsing data, upvotes, comments, and community participation into a gamified year-end story — complete with rarity-tiered persona cards, collectible avatar NFTs, and subreddit-level community recaps. What started in 2021 as Reddit's first personalized user feature has evolved alongside the platform's explosive growth: from 52M DAU to 121M+ DAU, a 2024 IPO at $6B, and $2.2B in revenue by 2025. The Recap is mobile-app-only by design, pushing desktop users to download — and its self-aware humor (including a 'Totally Not Spotify Wrapped' parody) captures Reddit's unique internet culture perfectly.
121M+
Wrappeds Generated
100+
Press Mentions
Campaign Breakdown
Reddit Recap is the most culturally self-aware wrapped campaign on the internet — and the only one that makes users feel both proud and existentially guilty about their year. While Spotify celebrates your music taste and Strava celebrates your fitness, Reddit Recap quantifies how many bananas you scrolled, how many trips to the moon your screen time equals, and which rabbit holes consumed your year. It's Wrapped for the doomscroller — and Reddit leans into that tension with remarkable honesty.
Before Recap existed, Reddit published platform-wide 'Year in Review' blog posts with aggregate stats: 330M MAU in 2018, 430M in 2019, 52M DAU and 2 billion comments in 2020. But these were impersonal data dumps, not shareable moments. The first personalized Reddit Recap launched on December 8, 2021, showing each user their scrolling distance (measured in bananas), most-visited communities, karma earned, and whether they were among the first to engage with trending topics. The r/blog announcement post received 146,000 upvotes in two days — though the 65% upvote ratio revealed that a third of the community was skeptical from day one.
The 2022 edition was the quantum leap. Reddit introduced shareable persona cards with rarity tiers — Rare, Epic, or Legendary based on karma earned — each with distinct visual treatments (Legendary cards featured a multicolor sheen). Eight 'Reddit Special Ability' badges categorized users by engagement style. Collectible Avatar NFTs on the Polygon blockchain tied directly to Recap themes: 'Channel Surfers,' 'Band Kids,' 'Button Mashers.' And Reddit produced two campaign videos: a surreal 'Bananas Universe' short via DEPT agency, and a brilliantly self-deprecating 'Totally Not Spotify Wrapped' parody that directly acknowledged what everyone was thinking. A Times Square billboard rounded out the out-of-home push.
In 2023, Reddit added Community Recaps — giving individual subreddits their own year-end story with top posts, comments, and unique visitor counts. This was a genuinely novel mechanic: no other wrapped campaign wraps both the individual AND the community they belong to. The feature strengthened subreddit identity and gave moderators a moment to celebrate their community's year. r/AmItheAsshole (AITA) claimed the most-viewed community title for the third consecutive year.
The 2024 Recap arrived alongside Reddit's biggest year ever. The company had gone public in March 2024 at $34/share (closing day one at $50.44, up 48%), and Q3 2024 delivered the first profitable quarter in Reddit's history. DAU hit 97.2M, up 47% YoY. The Recap introduced a 44-achievement system with streak badges (up to 500 consecutive days), community rankings (Top 5% commenter, Top 25% poster), and avatar outfit unlocks. The swipeable card format was redesigned in a TikTok-style carousel interface — and remained stubbornly mobile-app-only, forcing desktop users to download the app to see their stats.
Reddit Recap's strategic genius is the mobile-app lock-in. By making Recap exclusively available on iOS and Android — accessed via a pixelated banana icon next to the profile picture — Reddit converts December curiosity into app installs. Combined with the shareable cards that spread across X, Instagram Stories, and group chats, Recap functions as both a retention tool and an acquisition engine. By Q4 2025, Reddit had reached 121.4M DAU, $2.2B in annual revenue (up 69% YoY), and $530M in net income — its first full year of profitability. The platform that once couldn't monetize its massive traffic had turned user data into a Wall Street success story, and Reddit Recap was the annual celebration of that engagement.
Year by Year
121.4M DAU (Q4), 443.8M WAU
Personal + Community Recaps
Cross-platform sharing cards
Time-of-day patterns (new), streaks data, niche interests breakdown, most upvoted comments (new emphasis). Fun badges: 'nightly lurker,' 'comment connoisseur.' Privacy-aware design using aggregated activity. Easy sharing to X, Instagram Stories, group chats. DAU hit 121.4M. Revenue hit $2.2B (+69% YoY). Net income: $530M — first full profitable year. Ad revenue: $2.1B (94% of total). 1.1B+ registered accounts. Reddit ranked among top 5 most-cited domains across ChatGPT, Google AI Overviews, and Perplexity.
The year Reddit became a real business. $2.2B revenue, $530M net income, 121M+ DAU, and a stock price that had roughly tripled since the IPO. Recap reached its fifth consecutive year, with the banana measurement becoming an annual cultural meme. Reddit's position as the #1 cited source across AI search tools (ChatGPT, Perplexity, Google AI) meant the platform's content — and its year-end Recap data — reached billions of users who never even opened the app.
97.2M DAU (Q3), ~1.3B MAU
Mobile-app-only (banana icon)
TikTok-style swipeable cards
Reddit went public in March (NYSE: RDDT, $34/share, closed at $50.44 day one, $6B valuation). First profitable quarter in Q3 2024. 44-achievement system launched: streak badges (5-day to 500-day 'Basement Dweller'), community rankings (Top 5% commenter, Top 25% poster), avatar outfit unlocks (7 items per achievement). Persona cards: 'Game Knight,' 'Techie,' etc. TikTok-style swipeable carousel interface. Mobile-app-only access via pixelated banana icon. Community recaps continued. Revenue hit $1.3B (+62% YoY). DAU 97.2M (+47% YoY). WAU 365.4M (+53% YoY).
Reddit's IPO year — and the Recap that proved the business model. Going from $804M revenue to $1.3B, from a $90.8M net loss to profitability, and from 73M to 97M DAU in one year. The 44-achievement system with avatar outfit unlocks added a Pokémon-style collection mechanic that kept users coming back. The deliberate mobile-app-only access converted December curiosity into app installs.
73.1M DAU (Q4)
Personal + Community Recaps
Subreddit-level sharing debut
Community Recaps debuted — individual subreddits got their own year-end story with top posts, top comments, and unique visitor counts. First wrapped campaign to recap both individuals AND communities. Persona cards and bananas continued. 70M DAU across 100K+ subreddit communities. r/AmItheAsshole was #1 most-viewed community for the third consecutive year. 'Artificial Intelligence' was the digital buzzword of the year. Out-of-home campaign in Times Square by OrangeRed. Revenue hit $804M. Reddit filed S-1 for IPO in December.
Community Recaps were the genuinely novel innovation — no other wrapped campaign wraps both the user and the communities they belong to. The feature strengthened subreddit identity and gave moderators a celebration moment. Meanwhile, Reddit filed its S-1 in December, meaning the 2023 Recap engagement data would directly appear in IPO roadshow materials. DAU hit 73.1M, up 27% YoY.
~430M MAU, ~52M+ DAU
Shareable cards debut
Times Square billboard + social campaign
Major upgrade: shareable persona cards with three rarity tiers (Rare, Epic, Legendary based on karma — Legendary had multicolor sheen). Eight 'Reddit Special Ability' badges based on engagement style. Collectible Avatar NFTs on Polygon blockchain ('Channel Surfers,' 'Band Kids,' 'Button Mashers'). Google Photos-style avatar display on share cards with privacy option ('Redditor' + generic avatar). Multiple aspect ratios for Twitter vs Instagram Stories. Two campaign videos by DEPT: 'Bananas Universe' and 'Totally Not Spotify Wrapped' parody. Times Square digital billboard by OrangeRed. r/place featured: 10.4M Redditors, 160M tiles placed across 236 countries. Platform: 430M posts (+14%), 2.5B comments, 100K+ active communities. Rebuilt from scratch using Jetpack Compose on Android.
The year Reddit turned Recap into a real product. Rarity-tiered shareable cards, NFT collectibles, a Times Square billboard, and a parody video directly trolling Spotify — all in one campaign. The 'Totally Not Spotify Wrapped' video was peak Reddit self-awareness and earned coverage from PR Week and Campaign US. r/scaredbananas was created by fans of the campaign's banana mascot characters.
~430M+ MAU
First personalized Recap
146K upvotes on r/blog announcement
First-ever personalized Reddit Recap — previously only platform-wide blog posts existed. Users saw: distance scrolled in bananas, communities joined, page views, most upvoted post, karma earned, subreddits they helped grow, niche topics that resonated, whether they caught trends early. Platform stats: 366M posts (+19% YoY), 2.3B comments (+12%), 46B upvotes. r/wallstreetbets dominated top posts (GameStop). 6.6M cryptocurrency mentions. Video announcement similar to YouTube Rewind style.
The origin — and Reddit's entry into the wrapped-style format, three years before its IPO. The 146,000 upvotes on the announcement showed massive interest, but the 65% upvote ratio (35% downvoted) revealed Reddit's characteristic skepticism toward corporate features. Slate called it 'Spotify Wrapped but way worse' because quantifying scrolling time induces guilt rather than celebration.
Ready to Wrap
Your Year?
Tell us about your business and our wrapped agency team will craft something extraordinary.